According to the article The Digital Affair: Podcasting makes marketing sense for authors. “They’re important marketing tools as well as an art form in and of themselves,” Bennett states. The literary public expects authors to maintain a web presence that presents information about the author’s work and life. Bennett says podcasting provides inexpensive content for a writer’s site that can draw new users as well as seasoned readers. Another advantage is the simplicity factor. Content is uploaded to an aggregator, which builds interest in an author’s work and generates back links to a writer’s website. Podcasts also connect existing fans and potential new fans.
The article also goes on to give the following example: Sci-fi author Scott Sigler turned rejection slips into a podiobook dynasty, of sorts. He recorded his first book, EarthCore, in 2005, dividing it into 22 episodes. He posted the installments online and e-mailed free to subscribers. When his second novel released, he had an established listenership of 30,000.That’s when the print publishing offers surfaced.
So yes, I need to be more open to the concept of podcasting, as it definitely fits in the writing world.
Maybe I can get away with writing the script for the podcast and hiring someone to read it for me? Hmm…didn’t one of my classmates say that her husband has a radio background?!? 🙂